Jim Ridolfo and Dànielle Nicole DeVoss proposed a new term ‘rhetoric velocity’ in the article “Composing for Recomposition: Rhetorical Velocity and Delivery” which should be taken into consideration while writing in current digital age of writing. They emphasized that digital space made it easy for a third party to recompose the work have already done by original authors. And this remix can turn into positive, negative or neutral outcomes for the audience. While composing your original text you should consider how vulnerable or flexible your text is and then strategize your composition to prevent or allow re-composition for possible negative or positive outcomes. Remixing is becoming more and more common in current digital age.
I think that strategizing your text for rhetorical delivery is very important. It is very common for celebrities, they often allege media on controversies have made on their opinion that media have distorted their statement. Whenever a celebrity writes a tweet on Tweeter, a Facebook status or a blog post, it is widely redistributed by third parties on same platforms and other news sources. Remixing has new flavors and more often turns in negative way if your text is not strategized. Who is responsible for this? A communicator or receiver? I remember, once a film star said, “I am only responsible for what I say, not for what you interpret” on a controversy arose from his statement. It is more evident when you are writing on a sensitive topic such as religious matter. If the federal or state government releasing an official statement on a particular issue, there are more and diverse possibilities of re-composition. In such cases, a writer can mold the information to resist re-composition.
In academics, official notifications or critical information are imbedded in secured pdf to prevent copy and paste, hence it will take more efforts in re-composition. On the other hand, most journal articles allow copy and paste to make it easy for citation. Online videos that are unable to download have less scope for remixing; if you want to distribute the content of video, you have to share whole clip including what you want to show and what you don’t. In contrast, if the video can be downloaded easily, then third party will download it and will likely share the only information they want to show by omitting other parts of the clip. In current highly diverse digital world, it is important to take into account your audience and shield your information from unwanted remixing.
For a writer, it is not a easy task of shaping his/her piece of writing from remixing by unpredictable or continuously changing third parties. I also think that you can’t exclude the possibilities of remixing your text by third parties or possibilities of turning it out in a negative outcome, but you can minimize it by having a thought of way of remixing by third party, in mind during composing original work. Writers need to be learn more about ‘rhetoric velocity’ from the current scenario of remixing.